Was bedeutet purux Vegan?
Und warum hat purux ein eigenes Vegan-Label?
Viele bekannte Vegan-Label orientieren sich an der Definition der Verbraucherschutzministerkonferenz vom 22. April 2016. Diese Definition bezieht sich im Wesentlichen darauf, dass ein Produkt keine tierischen Inhaltsstoffe enthalten darf.
Für uns bei purux ist das ein sinnvoller Ausgangspunkt – aber in der Praxis gibt es viele Fragen, die nicht eindeutig beantwortet sind. Deshalb haben wir uns entschieden, eigene Richtlinien für purux Vegan zu formulieren. Damit schaffen wir Klarheit für unsere Kunden und legen offen, wie wir den Begriff „vegan“ für unsere Produkte definieren.
Was heißt das konkret?
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Wir verwenden ausschließlich vegane Rohstoffe in unseren Produkten und Verpackungen – also keine tierischen Bestandteile.
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Wir führen keine Tierversuche durch und geben auch keine in Auftrag.
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Salze und Mineralien gelten bei uns als vegan. Auch wenn sie über geologische Prozesse möglicherweise aus früheren Lebewesen entstanden sind, sehen wir sie als nicht-tierische Rohstoffe, da kein Bezug zu heutiger Tierhaltung besteht.
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Unsere Produkte sind grundsätzlich frei von gentechnisch veränderten Organismen (GVO).
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Wir verzichten auf Imitate wie künstlichen Käse oder Fleischersatz. Stattdessen setzen wir auf natürliche, einfache Zutaten.
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Unsere Verpackungen bestehen aus recycelbaren Materialien und stammen – wo möglich – aus nachwachsenden Rohstoffen.
Wir haben diese Kriterien so formuliert, dass sie praxisnah, nachvollziehbar und umsetzbar sind. Unser Ziel ist es, Produkte anzubieten, die sich an einem veganen Lebensstil orientieren, sinnvoll und ressourcenschonend bleiben.
purux Vegan steht für Produkte ohne tierische Inhaltsstoffe, mit einem klaren Blick auf Qualität und Verantwortung.
Dafür stehe ich mit meinem Namen.
Hans J. Schwarzmann, Gründer und Geschäftsführer von purux
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